In 2011, in conjunction with Fudan University, "Wei Xing Integrated Network Marketing Research Institute" was established. Many researchers in the institute are currently popular young lecturers at Tongji University, Shanghai International Studies University, and Shanghai University of Finance and Economics. In 2013, in conjunction with Shanghai University, the "Big Data and New Media Research Center" was jointly established, focusing on the research of big data and business intelligence.

Wei Xing emphasizes: In today's era of big data and fragmentation, it is essential to excel in data collection, data analysis, data mining, and data insight, moving from possessing data to predicting demand, providing strong support for network marketing and brand marketing. Simultaneously, it is crucial to focus on the creation of internet content. The organization of planning teams, creative teams, copywriting teams, and execution teams, with the cooperation of technical teams, provides clients with comprehensive digital marketing solutions.

Adhering to the philosophy of "integrating digital resources, technology-driven marketing," Wei Xing particularly emphasizes the importance of technology marketing. To enhance the company's R&D capabilities, it has introduced many outstanding R&D talents from renowned IT companies such as IBM, Microsoft, and Huawei.

In 2014, Shanghai Wei Xing Group was established, providing comprehensive product, technology, and resource supply to merchants. The product services are core-designed around "the phased cycles and commercial objectives of traditional enterprises' internet business transformation."

As an innovative national high-tech enterprise, Wei Xing has received high attention from the Hongkou District Government, the Municipal Science and Technology Commission, the Municipal Commission of Commerce, and the Municipal Development and Reform Commission, and has now become a key mentored enterprise by the Shanghai Hongkou District Reform and Listing Office. In the past 10 years, Wei Xing has established branches in Shanghai, Beijing, Shenzhen, Jiangsu, Zhejiang, and other places. Among the nearly 800 "Wei Xing people" to date, the majority are engaged in technical work, providing products and services to over 30,000 clients. Clients cover dozens of industries including e-commerce, e-government, e-education, tourism, education and training, life services, IT, automotive, finance (insurance, securities, funds), healthcare, fast-moving consumer goods, apparel, and industrial products.