China's traditional printing industry is developing rapidly but is deformed, with low profits, serious information asymmetry, poor communication between buyers and sellers, and a prevalence of transactions among acquaintances. E-books are suppressing book and periodical printing, the anti-corruption campaign is suppressing packaging printing, and digital printing is encroaching on personalized printing. Our traditional printing industry has overcapacity, with an average operating time of only 50% nationwide and huge regional disparities. The internetization of the printing industry, and even manufacturing, is foreseeable and will be a trend! Online channels are more convenient, efficient, resource-saving, environmentally friendly, and labor-saving. In light of this, the traditional printing industry also needs to change as soon as possible.